BRAND MANAGEMENT

Brand management includes brand awareness-building activities geared towards enhancing and protecting the company’s brands, products, and brand perception. Brand management that is correctly implemented increases customer loyalty, provides cost advantages, and raises brand awareness. Consilea Brand Management Training provides you with methods for increasing brand awareness, customer satisfaction, and customer loyalty, and specialising you in this field. You will be able to create a positive image for your brand and develop strong relationships with your customers as a result of the training.

Key Features

Online or in-person instruction
Hands-on activities
Model of interactive training where theory and practise are matched; 5-day opportunity for advanced training
Possibility to receive training from expert, certified trainers

Learning Outcomes

Increase the visibility of your brand
Develop and strengthen customer loyalty
Determine the benefits of your brand
Adopt the proper brand language and strategy.
Develop your company and brand
Increase your revenue with devoted clients
Enhance the quality and pricing of your products.
Master the 5Ps of brand management and development.
Make your brand exceptional

Course Content

Module 1- BRAND EXPERIENCE AND PURPOSE
Identifying brand function
Developing a brand experience
Defining the brand’s target audience
5Ps of brand development
Module 2- BRAND DESIGN AND DELIVERY
Visual identity design
Brand planning
Establishing brand identity
Creating a brand narrative
Visualization of language
Logo design
Module 3- BRAND COMPATIBILITY
Achieving brand congruence
Setting appropriate objectives and strategies
Determining brand language
Module 4- BRAND DISTINCTION
Applications for differentiation of brands
Brand Authenticity Research
Identifying areas of sectoral differentiation
Discovering the brand’s strengths
Module 5- BRAND APPLICATIONS
Applications for advertising
Communication efforts
Channel management
Essentials of effective brand management
Module 6- SEGMENTATION IN BRANDING
Determining Brand Segmentation
Creating a segment-specific strategy
Developing communication plans
Providing an explanation of the roles in corporate strategy
Module 7- DEFINING AND BUILDING BRAND VALUE
Developing a robust brand
The true definition of brand equity
Defining the brand’s value for the customer
Resolving the complex customer relationship

Are there any course requirements or prerequisites?

There are no prerequisites.

Who is this course suitable for?

It is appropriate for anyone who manages a brand, wants to create their own brand, or wants to advance professionally in these areas.

Marketing managers
Market managers
Enterprise owners
Marketing and branding professionals
Graphic designers
Experts in strategic brand management

Assessment Examination

On the final day of the course, the instructor-administered exam and the number of participants are accepted as requirements for course completion.