Digital Marketing Communication Training

Digital Marketing Communication Training

Key Features

• Online or in-person instruction
  
• Hands-on activities
  
• Interactive training model where theory and practice are matched
  
• 5 days of advanced training (The number of days may be longer or shorter depending on the content and time of the training)
  
• Opportunity to receive training from certified expert trainers
  

Course Content

• Module 1- DIGITAL MARKETING
  
• How can Digital Marketing be implemented?
  
• Digital marketing’s effect on businesses and projects
  
• Module 2- PLANNING, STRATEGY FORMULATION AND TESTING
  
• Planification of online campaign communication
  
• Digital marketing methods
  
• Developing a campaign plan
  
• Integrated marketing
  
• Multi-channel marketing management
  
• Module 3- CUSTOMER EXPERIENCE (CX) AND APPLICABILITY
  
• Customer relationship marketing
  
• User experience centric strategy
  
• Prepare sitemaps and wireframes
  
• Application testing
  
• Module 4- MOBILE MARKETING
  
• An overview of mobile marketing
  
• The strengths and weaknesses of mobile marketing
  
• Critical success factors in mobile advertising
  
• Develop a mobile strategy that the customer recognises.
  
• Evaluations of the mobile application’s function
  
• Mobile user acquisition
  
• Increasing customer loyalty and acquiring new customers via mobile channels
  
• Monitoring, investigating, and optimising conversion rates
  
• Module 5- CREATING CONTENT STRATEGY
  
• Why is content so essential to digital marketing?
  
• Developing content for various customer segments
  
• The age of content and search engine optimisation
  
• Preparing a content strategy
  
• Examples of effective content strategy
  
• Module 6- SOCIAL MEDIA
  
• Introduction to the fundamentals of social media
  
• The proliferation of social apps
  
• What role do social media play in assisting businesses?
  
• Analysing the key participants: LinkedIn, YouTube, Instagram, and Twitter.
  
• The advantages and disadvantages of social media applications
• Module 7- E-MAIL MARKETING
  
• Why should only authorised data exist?
  
• How is customer information and email obtained?
  
• Improving email communications through testing
  
• Email formats that can be applied for e-newsletters and other communications
  
• Publication and customer delivery information
  
• Examples of successful e-mail marketing communications
  
• Module 8- SEARCH ENGINE MARKETING: SEO AND PPC TRACKING AND MANAGEMENT
  
• Overview and specifics of search engine marketing
  
• Why is search engine marketing important for success in online communications?
  
• Integrating SEO and PPC to achieve optimum returns
  
• Module 9- MAXIMUM EFFICIENCY BY INTEGRATING MARKETING COMMUNICATIONS
  
• Best practices for maximum return and efficiency
  
• Integrating online and offline communications
  
• Examples of integrated managed campaigns
  

Are there any course requirements or prerequisites?

• There are no prerequisites.
  

Who is this course suitable for?

• It is appropriate for anyone who aspires to develop professionally in the field of digital marketing.
  
• Managers of online marketing campaigns
  
• Mobile application managers
  
• Those in responsible of social media
  
• Managers desiring access to new techniques and current information
  
• Professionals in marketing who wish to enter digital marketing
  
• SEO experts
  
• CRM specialists and managers
  
• Managers with a keen eye for detail
  

Assessment Examination