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Module 1- DIGITAL MARKETING
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How can Digital Marketing be implemented?
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Digital marketing’s effect on businesses and projects
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Module 2- PLANNING, STRATEGY FORMULATION AND TESTING
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Planification of online campaign communication
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Digital marketing methods
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Developing a campaign plan
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Integrated marketing
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Multi-channel marketing management
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Module 3- CUSTOMER EXPERIENCE (CX) AND APPLICABILITY
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Customer relationship marketing
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User experience centric strategy
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Prepare sitemaps and wireframes
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Application testing
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Module 4- MOBILE MARKETING
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An overview of mobile marketing
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The strengths and weaknesses of mobile marketing
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Critical success factors in mobile advertising
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Develop a mobile strategy that the customer recognises.
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Evaluations of the mobile application’s function
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Mobile user acquisition
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Increasing customer loyalty and acquiring new customers via mobile channels
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Monitoring, investigating, and optimising conversion rates
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Module 5- CREATING CONTENT STRATEGY
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Why is content so essential to digital marketing?
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Developing content for various customer segments
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The age of content and search engine optimisation
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Preparing a content strategy
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Examples of effective content strategy
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Module 6- SOCIAL MEDIA
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Introduction to the fundamentals of social media
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The proliferation of social apps
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What role do social media play in assisting businesses?
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Analysing the key participants: LinkedIn, YouTube, Instagram, and Twitter.
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The advantages and disadvantages of social media applications
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Module 7- E-MAIL MARKETING
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Why should only authorised data exist?
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How is customer information and email obtained?
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Improving email communications through testing
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Email formats that can be applied for e-newsletters and other communications
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Publication and customer delivery information
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Examples of successful e-mail marketing communications
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Module 8- SEARCH ENGINE MARKETING: SEO AND PPC TRACKING AND MANAGEMENT
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Overview and specifics of search engine marketing
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Why is search engine marketing important for success in online communications?
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Integrating SEO and PPC to achieve optimum returns
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Module 9- MAXIMUM EFFICIENCY BY INTEGRATING MARKETING COMMUNICATIONS
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Best practices for maximum return and efficiency
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Integrating online and offline communications
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Examples of integrated managed campaigns